+91 6363-644-347 evolvv@techvito.in

Problem

The client faced several challenges in adopting AI effectively across their PR practice:

  • Inconsistent output quality when using AI tools — same prompt, different results across team members
  • Heavy reliance on manual research for media lists, journalist beats, and competitor tracking
  • Social and content drafts that sounded generic, off-brand, or required heavy rewriting
  • No shared prompting standards across account teams, leading to wasted hours and rework
  • Junior executives spending disproportionate time on first drafts instead of strategy and client servicing

Background

A leading Delhi-based PR firm with account teams servicing clients across consumer, B2B, and lifestyle sectors wanted to industrialise their use of AI tools.

The leadership team had already started experimenting with Claude, ChatGPT, and Gemini internally, but adoption was uneven — some account managers were getting high-quality output in minutes, while others were spending hours rewriting AI drafts. The firm wanted to move from ad-hoc usage to a structured prompt engineering practice that any team member, regardless of seniority, could apply consistently across social, content, and research workflows.

Solution

The program was tailored to the firm’s actual day-to-day workflows and focused on two high-leverage areas: social media and content drafting, and media list research and competitor tracking.

Key elements of the solution:

  • Hands-on prompt engineering training across Claude, ChatGPT, and Gemini, including guidance on when to use each tool for specific tasks
  • Introduction to the 4C Framework (Context, Constraints, Criteria, Calibration) as a shared standard for consistent prompting across teams
  • Live exercises on drafting social copy, captions, thought leadership posts, and brand voice content with minimal editing required, plus guided practice on real client briefs
  • AI-powered workflows for media list research, journalist beat mapping, and competitor tracking, along with reusable prompt templates for ongoing use across accounts

Outcomes

15–20

PR professionals trained across account teams

3–4X

faster turnaround on social and content first drafts

50–60%

reduction in time spent on media list research and competitor tracking

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